I'm with you - if I found jerseys more comfortable I'd studiously avoid anything with a logo on it, or at least a large one. And I often wear t-shirts with stuff on the fronts!

Around here, there's a certain subset of rider who is, quite frankly, peacocking by wearing logo'd jerseys when they stop at Starbucks on their group rides. Not like they're all wearing the same team colors (makes sense, they're a team on a training ride) but a group of five to seven men (almost always all men) wearing full logo'd clothing, sitting outside drinking latte's before getting back on their bikes. They're usually the same types of rider who never, ever, announce when they're passing another bike or a pedestrian.