Yeah, if I'm paying, I pig out. I've never brought food on an organized ride, and I don't remember ever using SAG for anything.
Loved the hot pie at lunch on the SLOBC rides, and the chocolate fondue at the last rest. Adobo Velo rides have had pozole at lunch or chicken soup with homemade baked goods.
Some rides just have basic foods (read "cheap") and these aren't as fun, imho.