If one wants a bicycle to do what they do, the way they do it, then yes. The price is commensurate for other bikes equally equipped with similar quality name brand components. The weight is a reflection of its intended use and lifespan.
Bike direct bikes are fine and a good value, but they offer nothing comparable. My wifes bike is from bikes direct, its a decent bike for a decent price, but there's no way it would survive daily, year round, all weather use, with little attention, for decades the way dutch bikes do, so its a pointless comparison.