Schwinn was afraid of the Japanese bikes- that's why that bike is a "World" instead of a "Schwinn."

If they were all charged up about making this great bike- it'd have the Schwinn name all over it. At a time when Japan, particularly, was starting to really invade American markets... I'd guess it would be downright un-American for a manager of a US giant like Schwinn to have, and personally own a Japanese bike.

We look back and see all these great innovations, like all the great Asian bike technology- but we view it with today's eye of a global economy.