I don't know what thunderstorms are like there in South Dakota - maybe being struck by lightning over there is like being shocked by your classmate in 3rd grade class after he rubbed his shoes on the carpet.
I lived in Tampa, FL for 3 years - during which it claimed the title of Lightning Capital of the US. Even the toughest looking guys that I met there would run for shelter at the first sight of lightning. I heard that Tampa eventually lost its title of Lightning Capital to another city, but Florida is still at the top in lightning deaths and injuries. Some lightning facts and myths from Tampa Bay Regional Planning Council:
TBRPC ~ Emergency Management Tampa Bay Prepares