Originally Posted by
Alias530
3x the standard warranty speaks for itself. They don't just do that for fun. You could say you pay for it up front and maybe you do, but there's a reason most wheel warranties (besides ENVE) are only 1 year. Dura Ace at 3 years says something about the quality of the product.
On what planet does length of warranty equate to durability? It is a classic ploy to overcharge for goods while offering a superior warranty. The extra revenue easily offsets the added warranty liability with plenty of increased profit to spare. Length of warranty has absolutely no relationship to product longevity.