Originally Posted by
RPK79
If I told you I had a business degree would you believe me when I told you the company offering a 3 year warranty does not necessarily have a higher quality product than the company offering a 1 year warranty?
It's more likely offered simply as a marketing ploy. Furthermore, they likely bank on people not taking advantage of the warranty, and the consumer is less likely to use the warranty (even if they are able to) as each subsequent year passes.
Of course it doesn't guarantee without a shadow of doubt, but no company in their right mind is going to offer a warranty that isn't profitable. Big companies like Shimano hire statisticians to figure this kind of thing out.
If it was as simple to remain profitable and bank on everyone not taking advantage of the warranty, why don't all wheel manufacturers do this?