Many of the old brand names have been resurrected by new owners. Schwinn is marketed by Dorel, although some wish they wouldn't considering some of the low end offerings. Nishiki, one of my ATFs is now the Dick's house brand for their entry level bikes in the USA (wish they'd market some nice bikes) and there is a small group in Europe marketing much nicer bikes using the name. Motobecane and Windsor have been resurrected by Bikes Direct and marketed on their website. The Motobecane logo is attached to some pretty nice bikes. Some would argue that their fate could have been worse. But what about Centurion?
IMHO, of all those names, Centurion is the coolest. When I first got back into cycling and heard that name, I knew I had to own one. Then I learned about the Ironman line and started drooling over pictures of red & white Ironman rides. So what happened? How did such a cool name get overlooked? Think about it. Would you rather ride a Centurion Iron Man or a Giant TCR? Heck I don't know what TCR stands for and don't care and I own an OCR-C. And what's so special about Specialized or for that matter Trek is a great name for a mountain bike, but Centurion is a bold name for the leader of road bikes.
So what happened? Anyone have any thoughts on how this cool name got left behind?