I'm having some difficulty removing the inner assembly from the shell.

I'm referring to this video here and have reached the 2mins 47second mark:

https://youtu.be/Dz-3PfboKTw?t=2m47s

I've removed the large rubber shield and exposed the bearings race.

However from this point forward I am not sure how to proceed. The inner assembly does not drop out.

Do I need to loosen anything on the non-drive side?