Originally Posted by
cale
You're not bringing up similar examples. This (the Trek program) is different from direct to customer sales which eliminate the bike shop.
From what I know of Trek's intentions, this is exactly right. As I mentioned above (post 16) the Trek proposal looks very like what Giant is already doing in the U.K.: it will allow customers to choose/order/pay online, with pickup/setup at or through a Trek dealer. Very different from Bikes Direct etc.