Originally Posted by cale

The Diamondback brand was moved from bike shop sales to mass-retailer sales a number of years ago. I AM surprised that Amazon is selling them but only that they are able to work within the margins Amazon sales demand, not the sales model itself.

Schwinn has been out of the bike shop sales business for a very long time.

Not sure why you're restating something, "As I said, people don't need to be protected from themselves," which is unrelated to my comment. But I agree that consumers want convenience and best-price.