Originally Posted by
quicktrigger
Most of us know that most bikes are pretty similar for a particular market. We go to the shop to ride them, and usually for whatever tiny reason, one will be noticeable better fit for us as a individual, and that's what we end up going with. With Internet sales, that option does exist, then it becomes a price for specification game. Where can I get the most bike for a particular price. On these grounds Trek will lose badly with this model.
You discount the value of the Trek brand, probably the single most important "feature" they offer. You may not care what your bike is worth after receiving it but if you try to sell bike A (Motobecane) and bike B (Trek), there is a real and valuable difference between the two bikes even if they are otherwise "identical".