You might have seen that they recently submitted filings for an iPO, and they're quite $$profitable$$.

You say dumb --> I say I wish I thought of it first.

SoulCycle files to go public - Business Insider


On another note, based on who I see leaving the SoulCycle across from my office, I'd say the male:female ratio is more like 1:10, or more favorable. (i.e., favorable to me.)