Originally Posted by
dynaryder
Because they were in business before ghost bikes became a thing;they've only recently began selling in the US. Anthrax didn't change the name of their band after 9/11 for the same reason. Also,I don't think they do ghost bikes in Europe.
I get that, but many companies choose a new name when bringing product to the US if there is no positive marketing impact of their existing name.
Seems like elementary market research would have revealed the significance of the term ghost bikes in this culture.