Originally Posted by
ColaJacket
Nova in Spanish means the same thing as Nova in English.
"No Va" in Spanish means "Don't Go" in English.
GH
See, that's what Chevy thought too, they thought the Mexican car buying audience would make that distinction.
But instead it went down as number 3 of the three worst foreign marketing decisions of all time, just behind Seven Up deciding to translate their then-marketing slogan "Goes down smooth" directly into Spanish, which apparently came out as "Gives your diarrhea" and Gerber Baby Foods deciding to not change their labels for sale in Africa, where unfortunately because of all the many different languages, the custom is to put a picture of what is inside the container on the label, and nobody wanted to buy what as far as they could tell was canned minced white baby.