Originally Posted by
ShortLegCyclist
I get that, but many companies choose a new name when bringing product to the US if there is no positive marketing impact of their existing name.
Seems like elementary market research would have revealed the significance of the term ghost bikes in this culture.
You're not getting it. While it's relevant to say, remove the twin towers in post processing for
Spiderman (the first one that didn't suck), it's not feasible to change the name of a company because, in another context entirely, the term has a somber connotation. That's like asking Stolen to change their name because somebody, somewhere, suffered a serious injury as the victim of a bike theft.