Thanks for pointing those other ones out. I made a mistake in my post as well, didn't read "helmet light", if you wanted a helmet light from Light And Motion it would probably be the Stella:
http://www.amazon.com/Light-Motion-S...+motion+stella

$100, 500 real lumens. It's actually somewhat closer in cost, as the cheaper "700 lumen" light probably puts out around 350 lumens for $45, the Stella puts out 350 real lumens for $100. Other points are the same.

Cheap Light: $45, 350 real lumens (most likely)
L&M Light: $$100, 500 real lumens