Originally Posted by
rpenmanparker
It may be premature to consider this factor, but it is coming. Automatic shifting. Only electronic will fully enable it. A new mechnical system just isn't forward looking.
I agree that electronic shifting is the future, and we're just scraping the surface of the potential for fully integrated electronic groupsets.
However, there is some percentage of people who will never buy electronic shifting based upon the aesthetic that a bicycle should not require any power other than the rider to operate.
Rotor must be betting that percentage is high enough to give them a market niche.