I've read the article, seems to me they do something they enjoy, without actually hurting anyone. They don't claim anyone else needs to do it, they don't claim it's a "better" lifestyle. She points out some advantages (awareness mostly) which I can see as well. Actually, living more "consciously" is somewhat of a trend anyway, so they are hardly unique in wanting that, they just go about it differently. But it's really no different from people buying local organic vegetables, using a record player, having an app monitor their electricity use, or even riding a fixed gear bike...

Yes, she has a website dedicated to the experience... so? I don't see her claiming she shuns all modern technology. Anyone is free to ignore her website if they don't like it. She does explain it is an ongoing project to study the lifestyle as well, would be a bit silly not to share the findings, wouldn't it?

Frankly, I was amazed at the end of the article, where she points out the abuse they receive for how they choose to live. Sure, if I saw someone dressed like that, or swimming in a victorian era bathing suit, I'd be a bit baffled too. But why anyone would take offense, even to the point of harassing them about it, is completely beyond me. But reading your reply, I guess wanting people to conform (or at least be quiet about not conforming) is very important to some people...