Although there was an element of snark- I didn't take it as attempting to be offensive. It's an opinion. It just doesn't appear to be shared by a bunch of people here.

I see Petersen and Heine as people who have great ideas about bikes and biking that don't seem to be mainstream ideas anymore. They happen to be businessmen that sell products that revolve around their ideas. They're in a position to advocate in the things they believe in- and it seems that the idea of "enjoying riding a bike" is not preferable to the people that dream of being dominant bike racing champions.