Originally Posted by Marcus_Ti

Some tape is far more finicky than others. I go to my LBS if I need a rim tape job. You need good technique, and some tapes are more finicky that others...the Stan's tape is hard to work with IMHO and needs done perfectly. I can, and do, do everything else on my bike-short of Stan's tape, it is kind of funny actually.

Whether it is worth the hassle is another can of worms. They do ride nice, and you can ride much lower pressures getting an even nicer ride...but you have to be careful-whereas when you bottom-out a tubed tire you only kill a $5 tube with a pinch flat, if you bottom-out a tubeless you can kill a $200 rim.