Another take. It's all good. She won the big prize. Wilier got far more notice than it would have had she not made the switch and we all know that any publicity, even bad publicity, is good. (And a 2 cm diff in bar height? She won by 2.5 seconds. Imaging 5th place in a long TT with a bar 2 cm too high isn't a very big stretch for me. And 5th place? Who's even going to look at her bike?)

And - as uncomfortable as this is for Wilier, it puts them on the women's stage. Front and center. They have to opportunity to make some sweet and "right" women's bikes then come to the world and say "look what we've now got" and because of this, people will. Nothing Villumsen could have done riding her sponsor's bike could possibly have gotten them this attention. Nothing.

Willier - use this spotlight on you to your advantage and women's benefit. It's now on you.

Ben