Originally Posted by
69chevy
You were able to make your new stuff better because of the money that came in from the people who took a leap of faith on your old stuff. You may be ok with your "old" wheels being disposable to some of your customers, but the early adopters who helped get you off the ground shouldn't be disposable to your company.
Again, this is just my opinion, and I may very well be in the minority here.
To some extent I do agree with some things that you said and raised some good points, but this bolded bit I quoted pretty much sums up everything in the bicycle carbon wheel market.
Both Reynolds and the earlier Zipps had problems in the past and like what you said they produce the "newest" and "greatest" at the expense of the buyers who bought their earlier models.
Unfortunately, I do not know of any wheel company out there that will just exchange a defective product well over their warranty life. It's a big ask for the company and surely like what Boyd said, some people will abuse it.