The biggest mistake here was making a big deal about it. What will I recall about this? Wilier wasn't the right bike to win worlds. UHC threatened to fire the woman who won Worlds. Those aren't positive memories.
On the other hand, Villumsen conquered despite bureaucrats and company men who put dollars before dreams.
Many world champs have used non-sponsor equipment. Big deal. It's certainly been okay for men.
Except for this incident, when I saw Villumsen in the future riding Wilier bikes I'd think that's the bike of a world champion. Now I will definitely remember that it is not the bike of a world champion.