Originally Posted by hueyhoolihan

yep.

those european and us marketing vp's must have a multi-million dollar home (plus a condo in Aspen) and there are usually more a few in every big name bike manufacturer.

if you don't believe it, create a product, start your own business, then sit down with a few people that you feel are knowledgeable WRT the business and discuss the product's pricing. the discussion will always center on the best markup that can be obtained, never on whether or not it's commensurate with costs.

as mentioned, what the market will bear rules.