Just looked it up- there were a few models for that year. One had 2300, one had Sora, one had disc, etc. If this one has 2300 components and an aluminum fork, then $1300 is insane for an msrp. If the $1300 msrp meant Sora components, carbon fork, and disc brakes, then its still a high msrp compared to the competition, but its at least close enough to compare. Based on similar lbs bikes, $1100 would be a competitive msrp with all those better specs.