You have to love the Edsel reference. Way to dig deep for that one.
OP, if you are torn between these two bikes, than I would go to another shop or two and try some different bikes. Maybe one of those will speak to you more. You may try some others and then come back to one of the originals as well. In my experience it is usually pretty obvious which bike I like the most. My first road bike, I was torn between a Cannondale and a Specialized. I was given the advice to visit another shop and try something else. I tested a Giant and then a Felt. The Felt just felt better by a long shot.