Alright, I'm not one for wearing vests or dayglo colors except by happenstance. However, the Sugoi Zap jacket is pretty sweet looking. I like that it looks like a normal cycling jacket during the daylight. I liked it enough to check it out, and Sugoi is having a sale on the Matador Red color (guessing it was last years model?) for $75 and I got free shipping! They are also on Amazon for 85 w/ free prime shipping I guess for cyber monday.