http://www.altovelo.org/page/show/838632-effective-time-trialing
is an article by Karen Brems on effective time trials from my former racing club. Sometimes women like articles by other women and Karen is an Elite World TT champion, was director of the Webcor Pro Women's Team and IMO, pretty knowledgeable about TTs. She is a bit old school but it does not seem to hurt her.
Forget the equipment does not matter stuff because that is just not true in modern TTs. From Karen's article..."
In my opinion, time trialing is about 85% legs and lungs, 10% brain and 5% equipment."
I would agree with that statement and 5% is a lot in a time trial.