I have a moderately expensive bike, a little over 4 grand back in 2007, and after I bought it I was in the parking lot of the LBS waiting to take off on a group ride. Another guy standing next to me asked me what I paid for my bike. I told him and in a shocked kinda way he said he didn't know how anybody could substantiate that much on a bicycle. I pointed to my 1996 Taurus and said, that's paid for, How about yours. As said above, Priorities. Could care less about a new expensive car or truck.