Originally Posted by
practical
Unfortunately, not always the case. Sometimes purchases are signals of identity and someone may want to get a more expensive bike in order to show that he "fits in" with a certain group. Most purchases, particularly high end purchases, rely on this behavior.
We could get into a philosophical debate about how even the act of fitting in is how some define themselves thus making it still riding for "you"; however, I think we are both right depending on the person. I personally would love to own a high level Colnago or Pinarello with Di2 but something always comes up. Right now we are taking estimates for a new roof and some siding work. Unfortunately, I can't ride either of those

To be honest, even if nothing came up, I wouldn't be owning one. I've discovered the joys of getting a frame and building it up the way I want.