Compare the auto / oil industry with the tobacco industry an it is clear that there is a twenty year battle ahead of us for overall public realization of the true reason we have the personal automobile. The cold calculated greed in the controlled marketing, brain washing methods, convincing the average you and me that car ownership is essential to be part of the modern community. Rational thinking people see the big picture but try and convince your friends and neighbours of the cold, calculated way in how the big industry controls the multi thousand dollar purchases the average person makes. I just do what I think is right, and have stopped making a noise about it.