I don't think of the hype. I do talk about it, and pretty much do ride fixed so I can brag. But when you do a century on a fixed (52x20) in the slush and ice here in MN, you can brag. And as much as I hype it I can't get any converts.
One of the attractions is the simplicity of the ride, and the feeling of oneness with the bike and the ride. It is also way fun.