While BD can get you the same quality bikes as most other entry bikes at a discount, that should come with a disclaimer.

You need to know or be able to do the following things:

1. Know what size bike and geometry that will fit you. Each brand of bike has a slightly different geometry. And a 54 on one brand will not be a 54 in another brand. You have to look at the geometry specs to determine things like effective top tube length and effective seat tube length. And know which size fits you best.

2. You have to be able to do some of your own wrenching. You'll have to put the bike together, and know how to do adjustments on it. If you have to pay a LBS to do this, then you'll eat up all the savings here. If you buy at a LBS, they'll put the bike together for free, and make sure that it works properly. Most LBSs will offer free adjustments for some period of time, to make sure that the gears are shifting properly.

That being said, I think BD has a way to size yourself, and if you send them those measurements, they can tell you what size SHOULD fit you. Since everyone has a slightly different build, the sizing charts may not work for you. They'll work for probably about 80% of the population, but fail at the extremes.

But before buying from BD, check out some of your LBSs. They can let you test ride some bikes to see what kind of bike you prefer. Also, some of them may still have some 2014/2015 bikes that they will have on clearance. And if they fit you, they may be a better deal than a BD bike. If you go this route, go to several LBSs to see which one treats you the best, and is interested in making sure that you get a bike that fits you and your riding style.

Of course, if you feel comfortable wrenching your own bike, a used bike off of Craigslist would be a better deal (if you know how to avoid the lemons, and get a used bike that fits you).

GH