I actually think you misunderstood my post. I knew exactly what you were saying from from the start, as I do in fact understand rotational directions. I was simply saying that I tend to (perhaps wrongly) trust that people would not make the silly mistake of assuming that Righty Tighty means "push to the right". I suppose if we're really concerned with non-mechanical people misunderstanding instructions, you could always say "If you are facing the right side of the bike, you want to turn the volume up on BB to loosen it, and if you're on the left side , turn the volume down to loosen it." Most people know how to work a radio, afterall. That way they won't even need to know clockwise/counterclockwise in order to do it correctly.

-Jeremy