Originally Posted by
I-Like-To-Bike
It sounds as if the marketing people at Shinola believe a Plain Jane bike can be sold at an inflated price with the application of the appropriate stickers of "Made in USA" or "Waterford" glued/etched somewhere on the frame (or on their website).
The marketing people at Shinola are not alone in this thought... and if there's a market for it, why not tap it?