To me the key to the C&V future is the present. Bike clubs, bike federations, heroic rides, commuting by bike, specialty retailers, and yes triathlon bikes; these are all things that promote an active cycling culture today. All of these riders, if they make cycling part of their lifestyle, will eventually have cash leftover from the paycheck and start wondering what it is like to do their hundred miler on a 50 year old bike. Their love of cycling and general curiosity ought to guarantee it. Its one of the main reasons I ride a C&V at every possible group ride opportunity.