Developing an appreciation for C&V road bikes among younger riders is a matter of getting out, socializing, and riding the C&V bikes with the younger crowd. Anyone under 35 probably hasn't been part of the vintage steel scene in any appreciable way, and since they get their opinions from bike shops and others their age, it's easy to understand why they think steel isn't so real (mainly because they've never had the need or want to try it). When an old guy rides with their club and grins ear to ear when asked about the ride of their steely, that's when intrigue develops. Even with that, the market is likely shrinking. So is the field of nice bikes though (the 70's garage queens have mostly been discovered as grandpa goes to the home).