I haven't used Fizik, but I've used this stuff, they had it my LBS and it was cheaper than the Fizik for me. I'm a big fan, I've put it on a lot of bikes. I hate cheap foam cork stuff and I don't want it too tacky either. This has a perforated look, is cushiony without adding too much mass, sticks well without being tacky... and yeah, I like it =) Amazon.com : PRO Microfiber Smart Silicon Bicycle Handlebar Tape Set w/Endplugs - Black : Bike Handlebar Tape : Sports & Outdoors