My wife honestly does smell more/better than my nose, but when I come in the back door and she hollers "You're stinky!" from the kitchen I think the odor she smells is more psychological than physiological.

The Borax and laundry detergent combination works pretty well most of the time, but supplement it by drying outside in the sunshine if possible. The end of winter -- about now -- is one of the worst times for my gear, because it's all been draped inside to dry for months. And for the century jerseys, sometimes I'll add some white vinegar to the fabric softener dispenser on top of the Borax.