I have no experience with Mavic as a company primarily because I haven't needed any. I have had a pair of Mavic Aksiums on my Masi road bike for about 5 yrs. No problems and they have only needed truing twice. On my Guru steel road bike I have a set of Mavic Kysriums. I've been running them for 3 yrs. and they have been trued once. On a club ride I hit a serious pothole with both wheels at about 40 mph. Luckily I didn't go down. I was sure I would flat. I didn't. But, having dodged that bullet I took them to my LBS for truing. Didn't need it. So, while I can't compare to other wheels I can say I'm happy with Mavic. FWIW I didn't go out looking for Mavic wheels. They were on the bikes when I bought them.