That analogy is more thinking of the building companies like Ryan Homes. The bike companies are the housing building companies. Ryan Homes supply the plans to the general contractors who are the factories in Asia and the brick masons and carpenters are the employees of the factories doing the actual building.

Someone mentioned cars. I work in automotive manufacturing in a 2nd tier company. We manufacture all the foam parts, the bumpers, door panels, seat cushions, headliners, trunk liners, fender liners, etc. for ALL the car manufacturers. They are shipped to a 1st tier assembler who assembles them in sub assemblies then those sub assemblies are shipped to the manufacturers' assembly lines to be put on a car. So for our parts there is no Toyota, Nissan, Ford, GM, Dodge, Kia, Mazda, etc. The parts all come from the same manufacturer.