I'm having a hard time picturing a machine doing everything involved with building a wheel -- taking a rim, weaving spokes, adding oil, faniggling nipples on the ends of spokes, doing all the adjustments and checkings to true the wheel, etc.

Is it really 100% machine built, or does that mean a machine just did part of the work somehow?

Any decent Seasame Street youtube videos showing a production line of machines building wheels? It sounds like something that would well for that format.