Easiest: Ignore them ..
You went on a gravel road and brought gravel back
that going to be the end of your gravel excursions ?
I expect you rubbed in grit while scrubbing it.
Mechanically, You reduce scratches by taking down the surrounding area to the level of the deepest part of the scratch.
Last edited by fietsbob; 03-21-16 at 03:54 PM.