I don't care which color bike I buy as long as it's an OK color but there are colors I will NOT buy... I will not buy an orange or green bike. I simply do not like those colors and every time I'd get on such a bike I'd be shaking my head but I could buy a red, blue, purple, white...many other colors and combinations I could live with. When my wife and I bought our first set of bikes many years ago she wanted a red bike. I made a bit of fun of her, wanting to only look at components and fit but over the years I've learned that there is no color I must have...but a couple I won't have. My most recent purchase was influenced by this issue when a very nice selection came only in orange and green. I just shook my head and put it out of my mind. Now that I have an SWorks Roubaix which is a matte with carbon fiber showing and no paint on it, I will add that to my list of "colors" that I will not buy. I loathe it and would trade it in a second if I could.