I don't find the graphic design objectionable at all. At least it has one, unlike for example a Bikes Direct product. It's more sedate than the graphics on my 02 Hardrock. I am not a huge fan of that color, and that would indeed send me to a different bike or a different trim level. I like blue, personally.
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Genesis 49:16-17
"Well, well!" said Holmes, impatiently. "A good cyclist does not need a high road. The moor is intersected with paths and the moon is at the full."