I actually noticed that as well after taking a closer look, the frame is different for sure, likely a little cheaper. Other than that the components seem to be nearly identical, Fulcrum wheels, 105 groupset for most everything but a the cheaper Shimano brakes and crankset. Might just be a coincidence being so similar to Ridley but either way I guess it's not very important.

Anyone have experience with this Merlin frame? I know nothing about Merlin as a manufacturer, up until yesterday I didn't even know they sold bikes under their own name!