Originally Posted by saddlesores

it's not a joke if you fit the demographic. trek is selling the lifestyle/experience,
not the product. screw the cost! some folks just need to buy this stuff and post a
photo on their facetube page to feel validated! (assuming they can figger it out...)

have you checked the prices of harley-davidson branded musical toilet seats
amongst the collection of other crap sold at the boutique stores frequented
by dentists and plastic surgeons?