I totally agree with the author. BikeSnobNYC calls them Nu-Freds. Cycling IS the new golf. Unfortunately, that's means an influx of the golf types and their end justifies the means, shi flows downhill, you are what you buy mentality. Fat old guys on CF bikes in Rapha, my favorite victims. Don't they realize what a cliche they've become? I hate Strava, much better to go mano a mano.