It looks to be priced the same as other bikes in this class. It has the new Tiagara 4700 group set which is greatly improved. It even loos better now that the cables can be routed under the handlebar tape.

You will find a lot of Tiagara/Disc brake bikes in this price range. They are ride very similar. The best thing you can do is visit your local bike shops and ride different brands, and pick the one you feel most comfortable on.